AI Loyalty Email Generator
Win back lapsed customers, celebrate VIP milestones, and reward loyal shoppers — all with AI-generated emails tailored to your store.
Configure your loyalty campaign on the left and click generate.
Your personalised emails will appear here.
How to use loyalty emails in your store
✦ Shopify (Klaviyo / Email Automation)
- 1. Go to Klaviyo → Flows → Create Flow and select a loyalty trigger (e.g., "Customer placed Nth order")
- 2. Add an Email step and paste the generated subject, preheader, and body content
- 3. For win-back, use Flow trigger: Customer placed order → 60 days since last order
- 4. Replace [First Name] with Klaviyo merge tag:
{{first_name}} - 5. Preview on mobile, activate the flow, and monitor open rates in Analytics
✦ Magento 2 (dotdigital / Mautic)
- 1. Go to Marketing → Email Templates → Add New Template
- 2. Paste the email body as the template content; set the subject line
- 3. For win-back, configure a Marketing Automation rule: last_order_date > 60 days
- 4. Use Magento variables:
{{var customer.firstname}}for personalisation - 5. Test with a staging customer account before enabling in production
6 loyalty email best practices
Segment before you send
Win-back emails to active customers feel tone-deaf. Always filter by last_order_date or engagement status before sending loyalty campaigns.
Personalise beyond [First Name]
Reference their actual purchase history, favourite category, or reward balance. Generic loyalty emails underperform personalised ones by 3×.
Set discount expiry dates
Open-ended offers kill urgency. Always include an expiry — 48–72 hours for win-back, 7 days for birthdays/VIP upgrades.
Test subject lines ruthlessly
A/B test emotional subject lines ("We miss you") vs. transactional ones ("Your 15% off is expiring"). The winner varies by segment.
Cap your win-back sequence
3 emails maximum. Sending more than 3 win-back emails damages deliverability and brand trust. After email 3, remove them from the sequence.
Suppress recent buyers
Always exclude customers who purchased in the last 30 days from win-back flows. Nothing breaks trust like a "we miss you" to someone who just bought.